Privacy Policy

We collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”), including:

• Identifiers (e.g., name, IP address, mailing address, email address, phone number, fax number, login credentials)
• Commercial Information (e.g., payment information, quotes, purchase history, marketing preferences)
• Internet or Other Electronic Network Activity (e.g., browsing history, search history, other information regarding your use of our Website(s) or Services that can be associated with you)
• Audio, Electronic, Visual or Similar Information (e.g., call recordings, chat transcripts, testimonials)
• Professional or Employment-Related Information (e.g., occupation, employer, employment status)
• Inferences drawn from the above categories of Personal Information that relate to your characteristics and preferences
• Personal Information as described in Cal. Civ. Code § 1798.80(e) to the extent collected under another category of Personal Information above

Some of the Personal Information listed above may be considered Sensitive Personal Information under relevant laws. This includes, for California residents, login credentials. Each type of Sensitive Personal Information may overlap with a category of Personal Information listed above. 

The type of Personal Information we collect about you may vary based on how you use the Website(s) and/or Services and your relationship with us.

We automatically collect anonymous or aggregated information in connection with the actions you take on the Website(s) and in connection with using the Services (“Usage Data”). For example, each time you use the Website(s), we automatically collect the type of web browser you use, your operating system, your Internet Service Provider, the pages you view, and the time and duration of your visits to the Website(s). We may use and disclose Usage Date for any purpose without restriction.

We may record calls and retain the content of text messages, chat transcripts, or other written/electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.

We use Hotjar in order to better understand our users’ needs and to optimize our Website(s). Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like) and this enables us to build and maintain our Website(s) with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site. We only deploy Hotjar on the portion of our Website(s) intended for users in the United States.

We may ask you to provide us with Personal Information when you register with the Website(s), make a purchase, communicate with us by phone or email, and at other times. You are not required to provide us your Personal Information; however, if you choose not to provide the requested information, you may not be able to use some or all of the features of the Website(s) or Services or we may not be able to fulfill your purchase.

From time to time we, or service providers retained by us, may request Personal Information from you via surveys. Participation in these surveys is completely voluntary and you have a choice whether to disclose Personal Information. The requested information typically includes contact information (such as name and address) and product usage and preferences.

We collect Personal Information from third-party data sources such as postal services and data brokerage companies. This Personal Information may be appended to Personal Information we have already collected from or about you.

We use cookies (a small text file placed on your computer to identify your computer and browser) to improve the experience of the Website(s) and Services, such as saving your preferences from visit to visit to present you with a customized version of the Website. Many web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of the Website(s) or Services may not work if you delete or disable cookies. Cookies are set by us as well as by third parties. See table below for details. You may opt-out of all cookies except those with critical functionality for the site by setting your Cookie Preferences in the Privacy Notification Banner to exclude all except critical cookies.

We may use the following types of cookies:

• Functional Cookies: Functional cookies are used to enable site functionalities and keep track of you or your information as you move from page to page within the Website(s). For example, session cookies stored on your browser allow your online shopping cart to function properly and resumes your session when you return to the website.
• Attribution Cookies Attribution cookies reside on your system and allow us, and our Service Providers, and customize your experience if you leave and later return to the Website(s). For example, attribution cookies may allow us to remember your demographic information & preferences.
• Functional cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect are anonymous and they cannot track your browsing activity on other websites.
• Advertising Cookies: Advertising cookies help us market our products to you and others.
• Analytics Cookies: Analytics cookies help us understand how our Website(s) is working and who is visiting our Website(s).

Specifically, we use the following cookies:

We may work with third-party advertisers, search providers, and ad networks (“Advertisers”) to learn more about you and show you ads or other content that we believe would be relevant to you. Advertisers may collect and use information about your use of the Website(s) or Services as well as other websites and services. These companies may use cookies and other online tracking technologies to collect and use your information. We and/or Advertisers may also append other data to the data collected by Advertisers to better understand individual users. We try to retain and analyze data in a way that anonymizes it, but it is possible that we may collect or use Personal Information as part of our online behavioral advertising activities. Our Privacy Policy does not cover any use of information that an Advertiser may collect from you. Advertisements may be shown via the Website(s), the Services, or on third-party websites. You can visit the Network Advertising Initiative website at www.networkadvertising.org, which offers information about Internet advertising companies and how to opt out of participating Advertisers’ information collection.

We employ software technology that enables us to track certain aspects of a user's visit to the Website(s). This technology helps us better manage content on the Website(s) by informing us what content is effective, how consumers engage with the Website(s), and how consumers arrive at and/or depart from the Website(s). The software typically uses two methods to track user activity: (1) "tracking pixels" and (2) "clear gifs." Tracking pixels are pieces of executable code that are embedded in a web page that track usage activity including which pages are viewed, when they are viewed, and how long the pages are viewed. Clear gifs are tiny graphics with unique identifiers which are embedded in web pages and email messages that track whether or not a user has viewed a particular web page or email message. User activity information may be associated with additional information about a user's session, such as IP addresses and the type of browser used, and Personal Information, if provided by the user.

If you arrive at the Website(s) by "clicking through" from another website, then certain information about you that you provided to that other website, such as the terms you were searching on that led you to the Website(s), may be transmitted to us and we may use it. You should review the Privacy Policy of any website from which you reached the Website(s) to determine what information was collected by that website and for what purpose(s) you agreed that website could use that information. We may retain information about you provided to us by other websites and will only use it in accordance with this Privacy Policy. Such information may be associated with other Usage Data or Personal Information.

The Website(s) may include social media features, such as the Facebook, YouTube, LinkedIn, and Twitter widgets. These features may collect information about your IP address and the pages you visit on our site as well as other Personal Information. A cookie may be set to ensure that a feature properly functions. Your interactions with social media features are governed by the privacy policies of the companies that provide them and you should review the relevant privacy policies before interacting with these features.

We use Personal Information for our business purposes as described below:

Email Marketing

Reviews and Testimonials

Service Providers

Third-Party Selling and Sharing

Other Third-Party Disclosures

We recognize the importance of safeguarding the confidentiality of your Personal Information. Accordingly, we employ reasonable administrative, technical, and physical safeguards to protect such Personal Information from unauthorized access, disclosure, and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Website(s) we cannot, and do not, guarantee the security of any information you transmit on our Website(s), and you do so at your own risk.

Please be aware that third-party websites accessible through the Website(s), including websites/webpages of affiliated companies that are not domiciled in the United States, may have their own privacy and data collection policies and practices. We are not responsible for any actions, content of websites, or privacy policies of such third parties. You should check the applicable privacy policies of those third parties when providing information through linked websites.

We retain your Personal Information for as long as we have a relationship with you. We also retain your Personal Information for a period of time after our relationship with you has ended where there is an ongoing business need to retain it. This includes retention to comply with our legal, regulatory, tax and/or accounting obligations. We do so in accordance with our data retention policies and applicable law.

The Website(s) are not intended for children under the age of 18 and we do not knowingly collect Personal Information from children under the age of 18. If we become aware that we have inadvertently received Personal Information from a child under the age of 18, we will delete such information from our records.

If you would like to receive access to your transaction information and/or request the correction of inaccurate information, you may do so by calling us at 800-553-9646, sending an email to sales@simplygoldstar.com or sending a written request to the following postal address:

National Design, LLC (dba Goldstar) Attn: Legal Department P.O. Box 847641

Dallas, Texas 75284

If you are a resident of California, Colorado, Connecticut, or Virginia, you may have additional rights to access and control your Personal Information. These rights will be extended to Utah residents on December 31, 2023. Exemptions may apply. Consumer privacy rights for residents of these states include:

Right to Access and Portability

You have the right to request twice per twelve-month period that we provide you (i) the categories or specific pieces of Personal Information we collected about you; (ii) the categories of sources from which your Personal Information was collected; (iii) the business or commercial purpose for which we collected your Personal Information; and (iv) the categories of Third Parties with whom we sold, shared, or disclosed your Personal Information, including the categories of Personal Information sold, shared, or disclosed to each and the purposes for doing so. We are not permitted to provide access to specific pieces of Personal Information that creates a high risk of potential harm from disclosure to an unauthorized person such as social security numbers and driver’s license numbers.

Right to Deletion

You have the right to request that we delete any Personal Information we have collected about you. Please understand that we are not required to honor a deletion request if we need the information to complete a requested or reasonably anticipated transaction, prevent security incidents or fraud, enable internal uses that are reasonably aligned with your expectations, comply with legal obligations, or perform other functions permitted by law. We will retain a copy of your deletion request for at least two years as required by law.

Right to Correction

You have the right to request that we correct inaccurate Personal Information that we maintain about you. After you request to correct inaccurate Personal Information, we will provide instructions for you to provide us with optional documentation to support your request and we will consider it. We may decline to correct your Personal Information if a legal exemption applies such as if we determine that your request is fraudulent or abusive or if we determine, based on the totality of the circumstances, that your correction is more likely inaccurate than accurate. We may decide to delete your allegedly inaccurate Personal Information instead of correcting it.

Right to Opt-Out of Data Sharing and Sales

You have the right to direct us not to sell or share (for targeted or cross-context behavioral advertising purposes) your Personal Information to Third Parties.

Beginning March 29, 2024, you may exercise your right to Opt-Out of Data Sharing and Sales by enabling your browser’s Global Privacy Control (GPC) setting. We will not collect any Personal Information for any session where GPC is enabled in the browser, except the information necessary to enable basic website functionality available to all customers such as product sale, payment, and delivery (including essential cookies).

In those sessions where your browser’s GPC setting is enabled and we can identify you (e.g., if you logged in to the Website(s) or completed an online form), we will assume the “GPC enabled” setting in your browser is meant to convey a request to Opt-Out of Data Sharing and Sales, which will be acknowledged and completed per our standard process. If we are not able to reasonably associate a GPC signal with an identifiable consumer, we will treat it as a request to opt-out of the sale or sharing of that user’s Personal Information collected while the signal is present. While the signal is present, we will also disable any third-party cookies or other third-party tracking tools present on the Sites that are related to the sale or sharing of Personal Information.

Right to Appeal (Excluding California residents)

You have the right to appeal our decision to deny, in full or in part, one or more of your privacy requests. We will process appeal requests within 45 days of receipt, subject to any applicable exemptions and extensions permitted by law. If we deny your appeal, we will provide you with a written explanation of the reasons for our decision. If you are not satisfied with our explanation for the denial of your appeal, you may have an additional right under certain laws to contact your state Attorney General to submit a complaint about the appeal results. In such case, we will provide you with instructions for doing so. The right to appeal does not apply to California residents.

The Right to Non-Discrimination

You have the right not to receive discriminatory treatment because of your exercise of privacy rights conferred by applicable state law.

Exercising your Rights

You may exercise your privacy rights by calling us at 800-553-9646,  by sending an email to sales@simplygoldstar.com , or sending a written requestto the following postal address:

National Design, LLC (dba Goldstar)
Attn: Legal Department

P.O. Box 847641
Dallas, Texas 75284

Please be specific in your request and provide sufficient information to allow us to locate your Personal Information in our systems based on your request. We may request additional information from you to verify your identity or locate your Personal Information. We will acknowledge receipt of your request within 10 days. We will respond to verified access, correction, and/or deletion requests within 45 days, but we may extend the time for response by an additional 45 days if an extension is reasonably necessary and we inform you of the extension. We will process opt-out requests as soon as possible within 15 business days, subject to any applicable exceptions and extensions permitted by law.

As noted above, you may also exercise your right to Opt-Out of Data Sharing and Sales by enabling your browser’s GPC setting. See above for details.

Exercising Your Right to Restrict Data Processing for the Purpose of Profiling

You may exercise your Right to Restrict Data Processing for the Purpose of Profiling, by following the procedures described above to Opt-Out of Data Sharing and Sales and by setting your Cookie Preferences in the Privacy Notification Banner to exclude all except essential cookies.

Authorized Agent

If you are an authorized agent submitting a request for another person, you must provide a copy of a lawful power of attorney or written authorization from the person (along with proof of your identity). You will be provided options on how to provide this documentation after submitting the request. We may contact you or the person on whose behalf you claim to act to verify your authorization.

Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. Currently, our Website(s) and Services do not respond to “do not track” signals.

If you are a resident of Canada, you may have additional rights to access and control your Personal Information. Exemptions may apply. Consumer privacy rights for Canadian residents include:

Right to Access

You have the right to request access to the Personal Information we collected about you as well as information about our use of your Personal Information and an accounting of the Third Parties, or, if that is not available, the types of Third Parties to whom we disclosed your Personal Information. We may withhold Personal Information or other information that is prohibitively costly to provide, contains information about other individuals, cannot be disclosed for legal, security, or trade secret reasons, is subject to attorney-client privilege, or is otherwise exempt from disclosure under applicable law.

Right to Correction

You have the right to request that we correct inaccurate Personal Information that we maintain about you. After you request to correct inaccurate Personal Information, we will provide instructions for you to submit optional documentation to support your request and we will consider it. We may decline to correct your Personal Information if a legal exemption applies such as if we determine, based on the totality of the circumstances, that the information you seek to correct is most likely accurate. If we deny your correction request and you disagree with our finding, you may inform us of your disagreement and we will note that the information is disputed and also inform any Service Providers or Third Parties who may be in possession of the disputed information of the dispute. We may also decide to delete your allegedly inaccurate Personal Information at the means of correcting it.

Right to Withdraw Consent for Processing

You have the right to request that we stop processing your Personal Information for all purposes or only some purposes. For example, you may request that we stop using your Personal Information to send you commercial email messages. If you request that we stop processing your Personal Information, we will evaluate your request and determine the extent to which we can honor it in accordance with applicable law and will advise you of the consequences of the request. For example, if honoring the request will result in termination of Services to you, we will let you know.

Exercising Your Rights

You may exercise your privacy rights, or request information about our policies for complying with Canadian privacy laws, by calling us at 1-800-553-9646, by sending an email to sales@simplygoldstar.com, or sending a written request to the following postal address:

National Design, LLC (dba Goldstar)
Attn: Legal Department

P.O. Box 847641
Dallas, Texas 75284

Please be specific in your request and provide sufficient information to allow us to locate your Personal Information in our systems based on your request. We may request additional information from you to verify your identity or locate your Personal Information. We will process your request within 30 days subject to possible extensions allowed by law. If we want to exercise a right to an extension, we will inform you.

Responsible Person

The person responsible for our compliance with Canadian federal and provincial privacy laws is our Director Information Security, Data Privacy, Compliance who may be reached using the contact information in the “Exercising Your Rights” section above.

If you are located in the European Economic Area, Switzerland, or the United Kingdom (collectively, “EEA”), this section provides important additional information.

Data Controller

Our business that acts as the controller of Personal Information of individuals located in the EEA is Goldstar Europe, a company organized under the laws of Ireland with a registration number of 492613 and located at Building D, Xerox Technology Park, Dundalk, A91 H9n9, Co. Louth, Ireland.

Additional Information About Lawful Bases for Processing

When we use the phrase “Legitimate Interest” for processing of Personal Information of individuals located in the EEA, we mean the interests of our business in conducting and managing our business to enable us to give you the best Website(s) and Services possible and protect our reasonable business concerns. We make sure to consider and balance any potential impact on you (positive and negative) and your rights under applicable law before we process Personal Information of individuals located in the EEA for our Legitimate Interest. We do not process the Personal Information of individuals located in the EEA for our Legitimate Interests if we determine that our interests are overridden by the impact on your rights (unless we have consent or the processing is otherwise permitted by law). If you would like more information about how we assess our Legitimate Interests, you may contact us.

If the lawful basis for processing your Personal Information is consent, we will obtain consent from you prior to processing your Personal Information for the purpose for which consent is required and you may revoke your consent at any time by contacting us using the contact information below.

International Transfers

Your Personal Information may be processed in the EEA, Jamaica, Tunisia, and the United States of America.

Whenever we transfer your Personal Information out of the EEA we ensure that we have your consent or adequate safeguards are in place as required by applicable law by either (i) transferring your Personal Information to countries that have been deemed to provide an adequate level of protection for Personal Information by the European Commission or other applicable supervisory authority or (ii) using standard contractual clauses approved by the European Commission or other applicable supervisory authority which give Personal Information a similar amount of protection as it has in Europe, including additional safeguards as needed. Please contact us if you want further information on the specific mechanism used by us when transferring your Personal Information out of the EEA.

Your Rights

You have rights under data protection laws in relation to your Personal Information, subject to any exceptions provided by law. You have the right to:

No fee usually required

You will not have to pay a fee to access your Personal Information or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Information (or to exercise any of your other rights). This is a security measure to ensure that Personal Information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within 30 days. Occasionally it could take us longer than 30 days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Data Protection Officer

We have appointed a Data Protection Officer to oversee our compliance with legal requirements related to privacy of Personal Information of individuals located in the EEA. You may contact our Data Protection Officer by sending an email to sales@simplygoldstar.com.

Complaints or Concerns

You have the right to make a complaint at any time to the supervisory authority for data protection issues in the country in which you reside. We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance.